Dean Deyo, president of the Memphis Music Foundation, stands on Beale Street. "What we've tried to do is be very grassroots-oriented, and give artists those development type things," says Deyo. "If you're an independent artist or songwriter or someone who wants to be in the industry there are these barriers - whether its finances or education or just knowing what to do. We want to eliminate the barriers standing in their way and give them what they need to move ahead."